Business 101: How To Name A Company?

Choosing the name of your future company is vital and challenging, and it affects how a company will be sensed. Picking the wrong name is like putting a building on shaky ground. The idea is to pick a name you believe works well with your customers. There are ideas of business names that might fit your company for free to choose from that are linked here.

Decide a company structure

Before choosing and registering a business name, decide on a business structure for the future company. When you select a sole proprietorship, operate under your name. You should register and add words after your name, for example, Alexa’s Law Firm or Smith’s Consulting.

There are other forms of business structures, namely general partnership and incorporation. Business names are interchangeable with other terms, such as:

• Legal names
• Trade names
• Trademarks

Therefore, if you hear these terms, it means business name.

Meeting certain requirements

For the legal name to get approved, it should comply with the requirements. The government office will summarize the process, and there are key requirements for corporate name approvals:

• A corporate name should abide by the language rules
• A corporate name should distinguish itself from the others
• There must be no confusion with the existing names or the trademarks
• You may use a name or twin with the descriptor
• A company can’t be named for the exact place
• Certain names are restricted
• A company name can’t be associated with a financial institution or government body
• A company name can’t misrepresent what a company does
• A business name should end with 1 of 7 mandatory legal terms

Create a great and interesting name

• Full dot-com availability. Creating a great and interesting name – it is suggested to use full dot-com availability. It should also be a dot-com name, ideally with special characters or no hyphens. You can find the right domain name, it is one of the first decisions made to ensure customers can find your business online.

You may wonder why the online-related topic is involved, but accept the fact that almost everything today is gone digital. Picking a fully available dot-com name has a great impact on the effectiveness of marketing communications. You may stick with the domains, either available for the registration or you can afford to buy.

• Naming criteria. You can pick a name that works hard for your business. You may have several naming criteria needed to be taken into account. Aside from being legally and practically available to operate, a great name should:

• Offer positive associations with the business
• Bringing out the attributes of the products or services
• Be easy to pronounce for the target market
• Be easy to spell and unleading clients to the other websites
• Be easy to remember and be catchy and then resonate with the target audience
• Being relatively short makes it easy for the customers to type and remember

Naming can be fun, yet challenging and serious. These are facts when you are in the phase of naming a business.